Lord Sri Caitanya Mahaprabhu is always accompanied by His very confidential associates such as Sri Nityananda, Sri Gadadhara and Sri Advaita and by many devotees like Srivasa. They are always engaged in chanting the name of the Lord and always describing Lord Krsna. Therefore his is the best among all the places in the universe. The Krsna consciousness movement has established its center in Mayapur, the birthsite of Lord Sri Chaitanya Mahaprabhu, to give men the great opportunity to go there and perform a constant festival of sankirtan-yajna, as recommended herein (yajnesa-makha mahotsavah), and to distribute prasad to millions of hungry people hankering for spiritual emancipation This is the mission of the Krsna consciousness movement.
(Srimad Bhagavatam 5.19.24 purport)
His Divine Grace A.C. Bhaktivedanta Swami Prabhupada